How I Started Vanessi

The Story of Vanessi Denmark

Hi, I’m Emma Vanessa, the founder of Vanessi Denmark, and I’d love to share the story of how it all began.

Back in 2018, I was just 18 years old, fresh out of high school and full of big dreams. I’ve always loved fashion—growing up, I’d sketch dresses during class and experiment with sewing at home. But starting a brand? That felt like something for "someday." Still, the idea wouldn’t leave me.

I remember sitting in my room one night, surrounded by fabric scraps and half-finished designs, and thinking, Why not now? I didn’t have much—just my mom’s old sewing machine, a lot of determination, and a bit of savings from my part-time job. So, I took the leap and started Vanessi Denmark.

Those First Steps

The early days were… messy, to say the least. My first studio was a tiny space where I spent countless late nights cutting fabric, sewing, and figuring out things as I went. I launched my first collection with a small pop-up event. Honestly, I was terrified that no one would show up.

But they did. And not only did people come, they loved the dresses! Hearing someone say, “This is exactly what I was looking for,” made all the hard work feel worth it.

What Vanessi Means to Me

I chose the name Vanessi as a play on my own name because I wanted the brand to feel personal, like a piece of me is in every dress. For me, it’s not just about making clothes—it’s about creating pieces that make people feel amazing, whether they’re stepping into a party or just looking in the mirror.

Where We Are Now

Fast forward to today, and I’m 24, still doing what I love. Vanessi Denmark has grown in ways I couldn’t have imagined back then. It’s not just my dream anymore—it’s a brand that so many women trust to make their moments special, and that means the world to me.

I still approach every collection the same way I did when I was 18, with a focus on timeless elegance, quality materials, and designs that feel unique. I’ve learned so much over the years, but one thing hasn’t changed: the excitement I feel every time someone chooses Vanessi for their big moments.

Thank you for being part of this journey. Whether you’re a longtime supporter or just discovering Vanessi Denmark, I’m so glad you’re here.

—Vanessa

Founder and CEO Emma Vanessa

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